Newfoundland is an extremely beautiful place to call home, as well as an attractive place to visit due to its breathtaking scenery and iconic tourism destinations. We developed Rocked Clothing to give Newfoundland and Labrador a brand they can be proud to wear while still being recognized globally. The name "Rocked" originates from our island being known as "The Rock". We also aim to appeal to all tourists who come to visit so they can have the opportunity to take a piece of Newfoundland and Labrador culture back to their hometown and spread the word about the most easterly province in Canada, The Rock. We encourage everyone to be proud of Newfoundland and Labrador and join the movement!